Neiwai reopens renovated Shanghai flagship
Chinese lingerie and lifestyle brand Neiwai reopened its flagship store at Shanghai’s Jing An Kerry Centre after major renovation. The refreshed location debuts under the concept “Between Inside and Outside,” introducing new spatial design for a more immersive shopping experience. Since founding, Neiwai has expanded from lingerie into loungewear and activewear, building a broader womenswear system reflecting shifting lifestyle needs.