Pas Normal Studios will open its first flagship shop in Shanghai on September 19. The Copenhagen-based cycling apparel brand established its China business unit in November 2024. The multifunctional space features an in-store cafe serving Danish baked goods and artisanal coffee, plus the brand’s Mainline, T.K.O. Off-Race and Pas collections. CEO Peter Lange said China’s cycling culture is “evolving at incredible speed, with Shanghai at the heart of this transformation.” The flagship includes an ongoing calendar of rides, community activations and cultural experiences for local cycling enthusiasts.