Roger Vivier has unveiled its 2025 Spring/Summer campaign, titled “Un Air de Paris” (The Essence of Paris), featuring Chinese actress and brand ambassador Xin Zhilei (13.27 million Weibo followers). Shot in historic Parisian salons by photographer Marcin Kempski, the campaign blends tradition and modernity, highlighting the brand’s iconic Belle Vivier buckle heels and the new Belle Vivier bowling bag. Inspired by 1930s travel trunks, the bag features a modular wooden structure and bold square buckle, symbolizing the elegance and confidence of the modern Roger Vivier woman.