Global sports brand Puma has unveiled its first collaboration with global ambassador, Blackpink megastar Rosé, debuting through an immersive pop-up experience in Shanghai this week. Designed with a curatorial narrative, the space guided visitors through Rosé's aesthetic world while showcasing the full Rosé x Puma collection — from retro sneakers to oversized hoodies and high-waisted track pants. The venue featured dynamic video installations presenting the campaign. Crowds of fans gathered early for the opening, which marked Rosé's first mainland China appearance in six years.