Under Armour signed a partnership agreement with the Chinese Rugby Football Association in Beijing on June 17, becoming the official partner and gear sponsor for China’s national flag football and men’s rugby sevens teams. The brand will provide specialized performance apparel and equipment for both training and competition. Beyond outfitting the national squads, Under Armour plans to collaborate with local associations and schools across China to support campus flag football tournaments and launch its own national flag football series. The brand also aims to contribute to professional rugby training system development in China through its UA Next program, identifying grassroots talent for national team selection.