Montblanc launched its #LetsWrite global campaign featuring a short film directed by Oscar-winning filmmaker Wes Anderson. The film stars global brand ambassadors Jing Boran and Xin Zhilei as travelers on a whimsical journey. Shot in Anderson’s distinctive visual style, the narrative explores writing, creativity, and self-discovery themes. Montblanc positions writing as capturing inspiration during travel moments. The campaign showcases the brand’s Fall/Winter 2025 and Spring/Summer 2026 leather collections plus the Meisterstück Gold-Coated 149 fountain pen.