South Korean outdoor and lifestyle brand Discovery Expedition has appointed Chinese actor and singer Tan Jianci as its new global brand ambassador. In the campaign, Tan is featured against natural landscapes, highlighting themes of wildlife, freedom, and outdoor exploration. The partnership introduces several new outdoor apparel pieces, including jackets using Bertex and Gore-tex materials. The designs are positioned for a variety of conditions, from lightweight wind protection to durable shell wear. Tan, who is also a member of the Chinese idol group MIC, has over 18 million followers on Weibo.