The 2025 Xiongguan 330 Great Wall Trail Race took place on August 23 in Chicheng, Zhangjiakou, with Under Armour Outdoor as title sponsor. The event drew 204 ultra-distance runners to a 336km course with 14,804m of elevation gain, traversing the Great Wall at Dushikou, glacier sites, and Danxia cliffs. Under Armour supplied athletes with its Expedition gear line, featuring Storm Proof waterproofing and Hovr cushioning, underscoring its push into China’s outdoor market. A shorter 31.6km Xiacheng 33 race also took place, with Shi Aiai and Wang Xinhua winning the men’s and women’s titles, respectively.