U.S. athleisure brand Vuori signed a multi-year partnership with British tennis player Jack Draper as global ambassador. The announcement comes before the U.S. Open in New York. Draper, currently ranked world No. 5 and the top British men’s player, will compete wearing Vuori apparel. The deal includes plans for a signature collection under his name. The partnership marks Draper’s shift from Nike, which he wore during Wimbledon, and signals Vuori’s expansion into the global tennis market. The move demonstrates athleisure brands’ growing investment in professional sports partnerships to build credibility and visibility.