Tmall’s pet sector surpassed 50 billion RMB ($6.9 billion) in annual transactions, marking four consecutive years of double-digit growth since 2021. The sector serves over 100 million buyers annually. Consumers under 30 comprise over 30% of new users, while spending is shifting toward premium products. New pet product listings rose 20% YoY since April 2025, with emerging categories accounting for 30% of transactions.