Danish jeweler Pandora’s Q2 2025 revenue grew 8% YoY to 7.07 billion Danish kroner ($990 million), but the business plans to double its China store closures from 50 to 100. China sales fell to 96 million kroner ($14.4 million) in Q1, down 11% from 2023. Younger Chinese consumers favor gold jewelry over Pandora'’s silver offerings, driving domestic brands like Laopu Gold. Operating profit reached 1.29 billion kroner ($181 million).