German footwear brand Birkenstock reported 12.4% YoY revenue growth to 635 million euros ($691 million) for Q3 fiscal 2025, with net profit rising 73.1% to 129.2 million euros ($141 million), beating expectations. For the first time, B2B sales growth outpaced DTC. At constant exchange rates, B2B revenue grew 18% compared with 12% for DTC. CEO Oliver Reichert noted consumers are increasingly returning to offline shopping, reinforcing Birkenstock’s B2B strength. The brand has over 12,000 B2B points of sale compared with 90 self-operated stores, providing broader reach and efficiency.