German footwear brand Birkenstock launched a weekend pop-up experience at Shanghai’s Xuhui West Bund, promoting foot health, healthy living and urban culture. The event attracted yoga enthusiasts, musicians, and outdoor lifestyle influencers who participated in group walks along the Huangpu River. The activation featured a barefoot sand-walking zone designed to simulate natural walking, and a footbed fitting station offering on-site trials of regular and narrow footbeds. A yoga coach led foot-specific exercises, providing techniques to relieve muscle tension and improve circulation.