French outdoor sports brand Salomon has opened its new “Fujun” store on Anfu Road in Shanghai. The three-story, 479 sqm space adopts a minimalist black-and-white palette and is divided into three themed areas — Le Salon, La Galerie, and L’atelier — blending French cultural elements with local neighborhood life. The store aims to create dialogue between outdoor sports culture and urban community living, reflecting Salomon’s 78-year history. Ahead of the official opening, Salomon staged a neighborhood runway show inspired by “Salomon Girls” and collaborated with 11 local businesses to host a street-wide check-in campaign, integrating the brand into daily life of the Anfu Road area.