Roger Vivier has named Chinese actor Zhang Kangle as its new brand friend. Zhang is known for his roles in Break Through the Darkness, Legend of the Female General, and The Zhaoge Youth, and is recognized for balancing youthful charm with a composed demeanor. Zhang appears in the brand’s 2025 Qixi Festival limited collection campaign, featuring classic buckle shoes and accessories. Zhang has 1.6 million followers on Weibo.