Swiss sportswear brand On has launched a new campaign, “Be Every You,” in collaboration with long-term global partner Zendaya Coleman, exploring themes of identity and self-expression. The project debuts Zendaya’s first co-designed sneaker with the brand, the Cloudzone Moon, alongside the On 2025 Fall/Winter collection. Directed by Bardia Zeinali, the short film features Zendaya in four moonlit outdoor scenes, shifting between contrasting personas. The Cloudzone Moon sneaker updates On’s classic silhouette with mesh, suede, and leather overlays, and a dual-density midsole. The On × Zendaya collection went on sale in China on August 8.