MM6 Maison Margiela opened its first seaside resort pop-up at Youyi Bay in Aranya North Shore, Qinhuangdao, Hebei. Spanning 138 sqm, the space is open until January 1, 2026. The store features the brand’s signature black-and-white façade with interiors combining plush fabric-covered walls contrasted against metal structures and black concrete floors. The collection includes lightweight knits, breathable fabrics, and functional designs suited for coastal climates, plus the MM6 x Salomon collaboration. Colors range from deep ebony, washed brown, and sand to ocean blue, grey-white, and pistachio green.