Prada Group reported an 8% YoY increase in revenue to 2.74 billion euros ($3.13 billion) for H1 2025, up from 2.55 billion euros ($2.92 billion) a year earlier. Net profit came in at 386 million euros ($441 million), slightly above the 383 million euros ($438 million) recorded in the same period last year. While retail sales for the Prada brand fell 1.9% at constant exchange rates in the first half — and 3.6% in the second quarter — Miu Miu recorded exceptional growth, with sales up 49% in H1 and 40% in Q2. By region, Asia-Pacific led growth with an 8% increase to 838 million euros ($958 million), followed by the Americas, which rose 10% to 424 million euros ($485 million).