Outdoor brand Surpine funding for product expansion
Chinese sports and outdoor apparel brand Surpine (松野湃) has completed a multi-million RMB Pre-A funding round, led by Jie Bai Consumer Fund, with MM Capital acting as exclusive financial advisor. The funds will be used for product innovation, improving user experience, team building, and omnichannel expansion. Jie Bai will also assist in scaling Surpine's offline presence through its retail resources. Founded in Shanghai in 2018, Surpine started with performance base layers for skiing and has since expanded into multi-category outdoor gear.