American activewear and lifestyle brand Vuori is accelerating its global expansion, with plans to open its first store in South Korea in Seoul this September, followed by its second physical store in China this October in Beijing. The brand has launched localized e-commerce platforms in 11 countries across Europe and Japan, including Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, Portugal, and Japan. Following successful openings of its London and Shanghai stores and initial gains in wholesale business in Japan and Europe, Vuori expects to surpass 100 global stores by the end of 2025. By 2026, stores outside the U.S. are projected to grow to 15.