Chinese sports retail operator TopSports announced it will introduce Canadian high-performance running brand Ciele Athletics to the China market, marking a further expansion of its running ecosystem. As Ciele Athletics’ exclusive operating partner in China, TopSports will oversee the brand’s full-market operations, including branding, marketing, distribution, and consumer engagement. Founded in Montreal in 2014 by designer Jeremy Bresnen and his friend Mike Giles, Ciele began with performance running caps designed specifically for runners.