On July 2, Fudan University and Adidas held a sponsorship signing ceremony in Shanghai, marking the start of a new partnership focused on enhancing campus sports and physical education. As part of the collaboration, Adidas will provide professional gear for Fudan’s high-level teams in volleyball, martial arts, swimming, shooting, and women’s football. The partnership will also support initiatives in sports infrastructure, talent development, and sports culture on campus. Adidas has previously partnered with the Federation of University Sports of China to host running events at over 40 universities nationwide, including more than 9,500 organized runs.