Tommy Hilfiger held special screenings of Brad Pitt’s F1 in Shanghai and Hangzhou last week to mark the film’s China release. Guests, including media and VIP customers, attended wearing the brand’s 2025 summer and APXGP collections. As a sponsor of the film’s fictional team APXGP, Tommy Hilfiger’s logo appears throughout the movie. The event highlighted the brand’s continued engagement with motorsport culture, following previous partnerships with Formula 1 teams and a recent collaboration with the Cadillac F1 team.