Decathlon opens 3 new China stores
French sporting goods retailer Decathlon simultaneously opened new stores in Shanghai Xintiandi, Beijing Dajixiang, and Nanjing Baijiahu on June 28. The openings mark a strategic push into core urban areas and reflect the brand’s broader plan to deepen its localized presence in China. Decathlon plans to open or renovate 20 to 30 stores nationwide in 2024.