On June 27, American fashion brand Hollister opened two new stores in China, one in Beijing and one in Nanjing. The Beijing store, located in Grand Pacific Mall, is now the third “Hollister House” concept store in the capital. In Nanjing, the brand launched its first “Hollister House” in Jiangsu province at The MixC, marking Hollister’s return after a two-year hiatus. The new stores feature updated retail design and product collections. The openings are part of Hollister's broader efforts to engage China’s youth consumer market.