For the fiscal fourth quarter ending May 31, 2025, Nike reported a 12% YoY revenue drop to $11.1 billion and an 86% plunge in net profit to $211 million. Full-year revenue fell 10% to $46.3 billion, while net profit dropped 44% to $3.219 billion. Nike brand’s full-year revenue in Greater China dropped 13% to $6.59 billion. CEO Elliott Hill announced a new transformation plan called “Sport Offense,” aimed at accelerating Nike’s “Win Now” strategy. The initiative focuses on three areas: enhancing digital capabilities, optimizing global supply chain operations, and strengthening innovation.