As summer begins, travel demand in China is heating up. According to travel guide platform Mafengwo, searches for “summer getaways” and “overseas travel during summer break” have surged by 133% and 150%, respectively, last week. Long-distance domestic trips and family travel remain dominant, with popular activities including mountain escapes, water activities, and grassland tours. Domestic hotspots include Xinjiang, Inner Mongolia, and northeastern cities like Yichun and Dalian. Xinjiang accounts for 40% of summer product sales, with Altay seeing a 112% rise in popularity. Outbound tourism is also rebounding, with Japan remaining a top destination.