‘Forget duty-free — the future is travel-based brand experiences’
Opinion: The traditional duty-free model is losing relevance as younger travelers prioritize meaningful interactions over discounts, requiring luxury brands to reimagine how they engage.
More luxury brands are being integrated into cruise retail offerings. Image: MSC Cruises
More luxury brands are being integrated into cruise retail offerings. Image: MSC Cruises
Contents
- From points of exit to points of experience
- Retail without borders: Rethinking what “duty-free” means
- The new face of travel retail: High-intent, experience-first consumers
- Breaking the silo between brand and travel
- A cultural channel, not just a commercial one
- Final thoughts: Brand-building is the destination
- Recommended
- Dig Deeper