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Descente opens futuristic pop-up in Shenzhen

Descente has launched a new pop-up space in Shenzhen’s MixC mall, designed to showcase the brand’s core identity rooted in sport and innovation. The installation offers an immersive experience that visually and spatially interprets themes of motion, speed, and fluidity. Inspired by the brand’s signature “Fluid” footwear, the pop-up is dominated by silver tones, evoking a sense of modernity and futuristic athleticism. The shoe’s form also serves as the primary design motif throughout the space. At the center of the installation is a large sculptural feature that anchors the space and embodies the concept of speed.

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