Pop Mart has opened the first Beijing location of its jewelry brand Popop at China World Mall. The launch coincides with the release of the new Dimoo “Voice of the Clouds” collection. Popop operates as an independent jewelry line under Pop Mart, featuring designs based on popular IPs including Hirono, Molly, Skullpanda, Crybaby, Labubu, and The Monsters. Prices range from 319 RMB to 2,699 RMB ($45 to $375). This marks Popop’s second store following its debut at Shanghai’s Plaza 66.