Chinese high-end womenswear brand Jorya opened its first global flagship store at Hong Kong Plaza on Huaihai Middle Road in Shanghai last week. The two-level, 638-sqm store combines fashion, art, and lifestyle under the theme "Jorya: A Midsummer Dream Journey." The flagship features the brand's core collections on the first floor and includes a pop-up collaboration with RosyDoedian. The store also serves as the launch site for a charitable initiative, donating 5% of sales from the Jorya x RosyDoedian collaboration to animal welfare and social support projects through a partnership with the Xiamen Huli District Red Cross. Jorya global brand ambassador Zhao Lusi attended the opening.