Korean fashion giant Musinsa enters China market
South Korean fashion e-commerce giant Musinsa has announced plans to open brick-and-mortar stores in China and Japan in the coming months. The company currently offers products from around 8,000 Korean fashion brands on its platform. CEO Park Joon-mo stated that the first Chinese store will open in Shanghai in Q4, with at least two more planned in China. The company also aims to launch up to three stores in Tokyo, Osaka, and Nagoya in early 2026.