The French Senate has overwhelmingly approved legislation aimed at regulating the ultra-fast fashion industry, specifically targeting Chinese e-commerce giants like Shein and Temu while imposing stricter environmental standards. The Senate passed the bill with 337 votes in favor and only one against. The legislation introduces an “eco-score” system that will impose penalties on companies with poor environmental performance. Those receiving the lowest scores face taxes of up to five euros ($5.40) per product in 2025, rising to 10 euros ($10.80) by 2030, with a cap of 50% of the product’s original price. The bill also bans fast fashion advertising and requires companies to inform customers about environmental impacts.