Max Mara celebrated the 10th anniversary of its Whitney Bag with a global celebration and limited edition release last month. Created in 2015 to mark the opening of the new Whitney Museum designed by Renzo Piano Building Workshop, the bag has been sported by Bella Hadid and Cecilia Cheung. The anniversary collection features 125 limited-edition pieces in the original aluminum hue, plus 13 new colors including soft pink, silver, gold, camel, and ocean blue across six sizes. The maison revamped window displays and held events in flagship stores across Rome, Paris, London, New York, Shanghai, Chengdu, Dubai, Seoul, Tokyo, and Hong Kong last month.