Lacoste opened its “Little Crocodile Tennis Club” at the National Tennis Center in Beijing on May 30, marking the debut of China’s first immersive clay court experience in collaboration with the French Open (Roland-Garros). Timed to coincide with the 2025 French Open (May 24 to June 8), the event highlights Lacoste’s tennis heritage through sports, culture, and lifestyle programming. It features interactive experiences, including a pop-up clay court filled with authentic red clay imported from France, a themed café, a limited-time Lacoste tennis shop offering exclusive French Open apparel, and an exhibition.