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Proya CFO Wang Li resigns amid leadership changes

Chinese beauty brand Proya announced that Deputy General Manager, CFO, and Board Secretary Wang Li has resigned due to personal career plans, effective immediately. Her roles will be temporarily filled by Chairman Hou Junchen and General Manager Hou Yameng. Wang joined Proya in 2017 and helped drive revenue from 3 billion RMB ($420 million) to over 10 billion RMB. Proya’s Q1 2025 revenue rose 8.13% to 2.36 billion RMB ($330.4 million), with net profit up 28.87% to 390 million RMB ($54.6 million) — both slower than previous years.

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