British boot brand Hunter opens 3 new China stores
British heritage brand Hunter has opened three new retail stores in Shanghai Zhangyuan, Beijing Sanlitun, and Hangzhou MixC. All feature Hunter’s signature red branding with interiors blending natural wood and industrial metal. The Shanghai flagship integrates rainwater features and plants, Beijing emphasizes immersive lighting and rotating mirrors, while Hangzhou incorporates forest-inspired installations. The openings coincided with China’s 520 Valentine’s Day, with themed installations like a recreated British train station in Shanghai and a “love letter stop” in Beijing to attract consumers through experiential storytelling.