Ferragamo has unveiled a new campaign titled ‘Hug Bag, Hug Love,’ featuring brand ambassador Gao Yuanyuan and actor Lin Gengxin. Centered around the brand’s signature Hug handbag, the campaign explores the emotional and functional versatility of the design. In the promotional film, both actors present different interpretations of the Hug bag’s style and use. Designed by Creative Director Maximilian Davis, the Hug bag combines structural innovation with elegance and practicality.