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Turnaround eludes Ferragamo, despite China sales boost

Navigating a brand transition is no easy feat. Although profits were down in 2023, Ferragamo found a glimmer of hope in China, where sales grew by double digits in Q4.

Turnaround eludes Ferragamo, despite China sales boost
Shoes by Salvatore Ferragamo in a boutique window in the center of Florence. Photo: Shutterstock

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