Louis Vuitton to debut La Beauté store in China
Louis Vuitton is preparing to launch its first standalone beauty store in China, with job postings at Nanjing’s Deji Plaza. The move follows the brand’s March announcement of La Beauté Louis Vuitton, led by Pat McGrath. The initial lineup will include 55 lipsticks with packaging inspired by the brand’s travel heritage. Unlike competitors, Louis Vuitton will handle production in-house under LVMH.