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Aesop unveils geometric concept store in Beijing mall

Aesop has opened a new store in Beijing’s Chaoyang Joy City Mall with a fresh spatial design approach. The interior features two overlapping concentric semicircles creating distinct functional zones. The inner circle serves as the product experience area with a central water basin, while the outer circle acts as a gallery presenting Aesop’s full product range. The design combines natural elements with contemporary aesthetics.

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