Burberry has unveiled a new boutique at Wuhan SKP, featuring British architectural elements and interior design inspired by London aesthetics. A rooftop garden installation, open to the public, was created to celebrate the opening. Brand ambassador Chen Kun and actress Zhang Jingyi attended the event alongside other celebrity guests. The store showcases Burberry’s 2025 summer collection and classic items including the Heritage trench coat and Scottish-made cashmere scarves.