Condé Nast will launch a Hong Kong edition of GQ, with the digital platform debuting this summer and print issue in September. Alex Sun, currently Marie Claire China's editor-in-chief, will serve as executive director. Sun previously held leadership roles at GQ China and Condé Nast Traveler China. Sean K, formerly of Vogue Hong Kong, will be fashion director. The new edition will focus on connecting with local readers through multimedia content.