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Seat subsidiary Cupra enters fashion

Cupra has launched the Cupra Design House, a creative venture showcased at Milan Design Week that extends the brand’s bold design ethos beyond cars into fashion, accessories, and collaborations. Drawing on the same advanced materials and techniques used in its car interiors — like 3D printing and recycled textiles — Cupra’s new collections blend automotive-inspired aesthetics with innovative, high-tech fashion.

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