Burberry has unveiled a new window display at its Chengdu Taikoo Li boutique, inspired by the theme of weather that anchors the brand’s Spring/Summer 2025 collection. The redesign reflects Burberry’s ongoing exploration of its British heritage, particularly the changeable climate of London. The updated storefront features imagery of rain-soaked streets and damp textures, creating a setting in which the brand's iconic trench coat is shown in its natural element. The design draws from recurring motifs in the new season's campaign — fog, mist, and wisteria — highlighting the romantic and unpredictable nature of British weather.