L’Oréal China held its 2024/2025 Strategy Communication Meeting on March 31, where senior executives shared the company’s latest performance and strategic priorities in the Chinese market. The company aims for approximately 5% sales growth in China in 2025, citing positive signs in the market early this year and expressing strong confidence in the future. Despite a low-single-digit sales decline in mainland China last year — the market now represents 17% of group sales, down from 2022 — the company remains optimistic.