Shanghai’s West Bund has been transformed into an immersive Nike Air Max Lab, featuring eight themed experience zones centered around product innovation, athletic energy, and cultural resonance. The space served as the venue for the brand’s Air Max Night celebration, combining art, music, sneakers, and sport into a series of interactive installations. Singer and producer Jackson Wang took on the role of creative curator for the Shanghai edition, designing the “Footstep in Shanghai” space inspired by the Air Max Dn8. The installation explores themes of culture, sound, and visual art across eight experiential zones. The Air Max Dn8, launched under the concept of “Unseen Energy,” features a new Dynamic Air cushioning system composed of eight pressurized tubes, offering full-length responsiveness from heel to toe.