Lanvin responded to a recent report saying that the brand is not planning to withdraw from the Chinese market, denying the claims and reaffirming its commitment to continued investment in the region. The statement follows a series of store closures across major high-end retail locations in China, including Nanjing’s Deji Plaza, Hangzhou Tower, and Beijing SKP. According to the brand, the closures are part of a broader strategic adjustment to its retail operations and do not signal a market exit. Lanvin stated that it is reassessing its overall positioning and store footprint in China.