Mao Geping, the first publicly listed high-end Chinese beauty brand, reported strong results in its first annual earnings release since going public, with both revenue and profit reaching all-time highs. In 2024, the company recorded revenue of 3.89 billion RMB ($538 million), up 34.6% YoY, and net profit of 881 million RMB ($122 million), a 32.8% increase. The report shows sustained growth from 2021 to 2024, with revenue more than doubling from 1.58 billion RMB ($217 million) in 2019, reflecting a compound annual growth rate of approximately 35%. Net profit also more than doubled over the past three years, with a CAGR of around 38.5%. As of the end of 2024, Mao Geping operated 378 self-run counters and 31 distributor counters across over 120 cities in China.