Swiss sports brand On has announced on its official Xiaohongshu (RedNote) account that its first flagship store in China will be located in Chengdu Taikoo Li. While the official opening date has yet to be confirmed, the store’s exterior is now enclosed by a metal barrier that blends technological aesthetics with traditional Sichuan culture, featuring the inscription: “Green bamboo as the soul, metal as the frame. Depicting the rise and fall of mountains, gradually merging into the city's charm.” Since entering the Chinese market in 2018, On has seen significant growth in the region, which has become an increasingly important market for the brand.